The starting point
Where this started.
This is part of my digital work around an existing brand. The storefront should let the collections and products lead, rather than making customers learn a complicated interface.
An honest snapshot
Where it stands.
What’s there now
The site presents human-hair and braids collections through a retail storefront.
What’s still open
The newsletter is not currently available. My digital contribution should not be confused with founding the brand or creating its products.
My part, and the people around it
My part is the digital product work described here. That does not mean I own every part of the business or personally deliver every service behind the website.
I began hands-on AI-assisted software building in May 2026. I direct and iterate on these builds with AI tools, building on work by experienced developers and the people who created those tools.